News 9, on the other hand, made sure their breaking news team stayed on the scene and on the story. They provided a live view of the fire, footage from one of their sky cams, and, curiously, earlier footage of a yule log burning bright.
That being said, wouldn’t it have been better to splice in b-roll footage of a previous fire than a yule log?
I know it’s the holiday season and everything, but I’m sure News 9 had plenty of stock fire footage available and I seriously doubt News 9 viewers would have noticed the difference.
Then again, maybe News 9 is implying an out-of-control yule log is what created a blaze? That would be interesting. You’d think that’s something they’d highlight and exploit for cheap clicks, but they’re also the same station that ignored their own viral coverage of the sex toy spill, so who knows?