Over the past couple of years, it’s been sad to watch all the desperate measures our local TV news industry has taken to stay relevant in today’s long-form/short-form, AI slop, algorithm-worshipping media age.
From forcing anchors into awkward vertical videos and podcasts, to quietly letting AI write their articles, to making us all click the damn comments for the actual news story, they’ve apparently decided the best way to survive the attention economy is to do the same things everyone else is doing – only at lower quality and with significantly more overhead.
While we wait to see how that strategy works out, one hustling, bustling social media intern at KOCO has taken matters into their own hands, ditching consultants’ bad ideas and resorting to the most powerful viral tactic known to man – make something so dumb it loops back around to being art.
Seriously, whether you see Fuck Yard, Fuck Hard, or – worst of all – Fuck Tard, as someone who has been trying to get people to click on my stuff for almost 20 years now, I know skill when I see it, and whichever person or AI agent came up with the Dolly Parton logo placement deserves a raise and promotion!
At the very least, they should open a small boutique social media consulting firm with whoever designed the Quail Creek “Fuck and Float” invite from a few years ago.