With sports talk radio ratings continuing to plummet thanks to social media, podcasts, and all the other instant media distractions available on our handheld mobile computers, there's been a concerted effort by The Sports Animal and Regular Jim Traber to make him more accessible and relevant in the digital media realm.
As you may recall, this isn't the first time Jim's attempted to shape the minds of the digital youth.
Last decade, he tried building a brand on Twitter, but had to flee the platform after apparently being catfished by someone posing as a woman, which upset his wife Julie: