Earlier today, an Ogle Mole pointed me to a Mercury Insurance ad that's causing quite a stir on Oklahoma Reddit. I guess the Reddit folks are mad because the insurance company is using a serene photo of a memorial built to honor the 168 people who were massacred in the OKC bombing to promote the hundreds of dollars Oklahomans could save each year on car insurance:
Okay, that may be a bit tacky, but you have to give props to the designer for using a pic that would get everybody's attention! Remember – car insurance advertising is competitive and cutthroat. They're going up against lizards, Flo and that little cartoon general for eyeballs. You gotta do what you gotta do.