Yesterday, Zach Lowe of Grantland ranked the 30 NBA team logos. The mark of our beloved orange, light blue, dark blue, yellow, and I guess occasionally white Oklahoma City Thunder came in dead last.
Like, what is this? Thunder higher-ups hoped fans would think of two things when they heard the name — storms and rampaging bison — but they didn’t want to commit visually in either direction. A stormy logo might marginalize the bison, a key symbol for local Native Americans, and the staid Thunder thought it would be silly to have mature adults wear jerseys with animals on them. “We didn’t feel like having professional players represented by [an] animal was where we wanted to be,” says Brian Byrnes, the team’s senior vice-president for sales and marketing. Besides, Byrnes says, “the bull was already taken.”
Straddling the fence resulted in this vanilla mishmash. “It might be the best D-League logo ever made,” says Tom O’Grady, who served as the NBA’s first creative director before leaving to found Gameplan Creative, a Chicago-based branding consultancy. Team officials say the shield hints at a leader charging into battle, and that the upward rising “bolts,” which don’t look like bolts at all, symbolize a young franchise growing up.