The image above is not staged artwork for Stuff White People Like. It isn't one of Evan Rachel Wood's Instagram photos. It's actually a real life list of rules that's on display at the DoubleShot Coffee Co in Tulsa. The rules were apparently an inspiration for a sketch on Portlandia. They were also probably written in an oversized moleskin notebook.
From an Spitlsider interview with Portlandia star Carrie Brownstein: