Whenever a sports team changes its name, it’s usually for one of three reasons…
A) It’s racist. You know, names like Redskins, Savages, or any of the other problematic high school nicknames you’ll find dotted across the rural Oklahoma landscape.
B) It’s part of a desperate re-brand to garner attention and increase merchandise sales.
C) The original name is so terribly and poorly thought out that the team has no other choice but to switch things up.
I bring this up because the Oklahoma City Dodgers – OKC's AAA baseball team – announced they’re changing names yesterday, primarily due to a unique combination of reasons B & C above.
Oklahoma City's Triple-A baseball team will undergo a brand identity transition over the next two years to develop a fresh, local team name. Even though the team is changing its name, it will remain the @Dodgers Triple-A affiliate.
— Oklahoma City Baseball Club (@okc_baseball) December 14, 2023
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