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Welcome to The Lost Ogle, Version 6.0!

After 15 years in existence, we made some big changes to guide us for the next 15.

12:52 PM EDT on October 13, 2022

As we teased yesterday, we're proud to unveil two big things today…

1. A new logo, brand, and identity!

2. A new web design and publishing platform!

Let's talk about the brand first!

The New Look

Earlier this year, I hit up my friend Brian Winkeler with Robot House Creative about developing a new brand and identity for The Lost Ogle and our bar entertainment line – Hoot Industries.