Whenever fledgling media publications beg people for money, they usually list all the important and bumptious reasons you should support them.
You know, something like "by helping fund our operations, you not only get any time, anywhere access to our content, but give us the support we need to stay afloat, overcome the Google and Facebook online advertising duopoly, and continue to produce our unique, locally-produced, occasionally humorous and sometimes important content about this place some of us for some reason still call home."
That's a pretty good reason to support an independently owned and operated, small-time publication, but to be fair and impartial, there are also some reasons you shouldn't.