We can go back and forth about whether or not internet outrage and shaming culture is a good thing. Personally, I think it does more good than bad, because if you're not doing creepy/illegal/assholish things, there's not much to worry about.
But sometimes there's a situation where someone didn't do anything wrong and catches the wrath of hundreds or thousands of people who aren't connected to the situation. This recent incident falls into that, "Who fuckin' knows?" grey area.