Back in February, Budweiser launched a massive ad campaign against SJR 68 – the proposed alcohol modernization law – and its primary author, State Senator Clark Jolley. If you remember correctly, Budweiser didn't like the legislation because it would even the playing field, eliminate 3.2% beer and force them to sell a couple of their lucrative distributorships. As a result, we received full-page ads in the newspaper like this:
Well, it looks like the mood has now changed at Budweiser. Thanks to the negative ad campaign and the fine work of industry lobbyists, Clark Jolley and his pals in the Senate caved to pressure and amended SJR 158 to make Budweiser happy.