Throughout this week, fledgling OKC sports talk station 107.7 The Franchise has held a “Celebrity Call-in” contest where the listener who gets the "biggest" celebrity (as determined by a panel of judges) to call the station wins $500. So far, they've received calls from celebrities like Russell Westbrook, Jesse Jane and Joe Carter. Impressive, huh?
If the contest sounds kind of sad and gimmicky, it probably is. I wish the Franchise all the best in their uphill effort to dethrone The Sports Animal, but it reeks of desperation. It would be like Braum's having a $500 contest to get a famous person to eat at their restaurant. That being said, I can't really blame them for the stunt. They need listeners and callers about as bad as John Rohde needs a personality. Plus, it's radio. It's the medium where gimmicks are born and mastered. As a response, expect the Sports Animals to drop turkeys on the city so Jim Traber can make a big batch of soup.
Anyway, I guess some Franchise listener took things too far yesterday and started harassing THE William Shatner. The person tweeted, emailed and even called the pop culture icon's office. The captain of the Starship USS Enterprise was not pleased...
The Franchise wasn't all that apologetic...