Throughout this week, fledgling OKC sports talk station 107.7 The Franchise has held a “Celebrity Call-in” contest where the listener who gets the "biggest" celebrity (as determined by a panel of judges) to call the station wins $500. So far, they've received calls from celebrities like Russell Westbrook, Jesse Jane and Joe Carter. Impressive, huh?
If the contest sounds kind of sad and gimmicky, it probably is. I wish the Franchise all the best in their uphill effort to dethrone The Sports Animal, but it reeks of desperation. It would be like Braum's having a $500 contest to get a famous person to eat at their restaurant. That being said, I can't really blame them for the stunt. They need listeners and callers about as bad as John Rohde needs a personality. Plus, it's radio. It's the medium where gimmicks are born and mastered. As a response, expect the Sports Animals to drop turkeys on the city so Jim Traber can make a big batch of soup.