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The curious case of the News 9 reptile tortilla…

8:30 AM EST on January 16, 2014

NCI_flour_tortillas

Over the past year or so, we've been witnessing the buzzfeedification of our local news media.

Gone are the days when news directors, producers and reporters only cared about TV ratings and haircuts. Now they're in a constant search for the next bizarre news story with a clickable headline that will be shared on 20,000 Facebook pages, make the front page of Reddit or Yahoo, and possibly even CNN. Basically, they're all trying to hit viral paydirt.