Here's the very first Sweet Brown video posted to YouTube. It was uploaded on Saturday, April 7th, 2012, the same day Sweet Brown's apartment complex was hit with a fire.
By the following morning, an email of the clip had already appeared in the Ogle inbox. I think I was watching "Meet the Press" (does that make me look smart or dumb?) and viewed the clip from my phone during a commercial break. Off the bat, I knew it was going to go viral. I made a note to write about it, and did so on Monday afternoon. At the time I hit the publish button, the Lucas Ross video I embedded had about 10,000 views. As of today, it's up to 12,000,000.