No, the video does not have anything to do with gerbils, hamsters or lizards. It also has nothing to do with their salesmen stalking you as you test out recliners. No, this is just a two-year old commercial that does an amazing job at parodying the Mathis Brothers.
First of all, that commercial is funny. What made it great was how they captured the subtle weirdness of Mathis Brothers commercials "“ like the baby in the lap, the over-pronunciation of every word, and the creepy little jingle "“ while still being absurd (carrying around a large dog.)