Clever Advertising

For those who have not heard or are completely disinterested in art, the Oklahoma City Museum of Art is bringing in a display of Ancient Roman art that is on loan from The Louvre. Personally, I am extremely excited by this development. For one, I am fascinated by Roman history. Second, I am interested in art, particularly sculptures.

While in Atlanta last year, my wife and I actually went to see another travelling Louvre exhibit that had a few Roman pieces. It is difficult to describe how incredible it is to be mere feet from a sculpture that is more than 2000 years old and was more than likely once owned by an emperor of one of history's greatest civilizations...so I won't even try.

Today on NewsOK.com there is a video article discussing the exhibit's impending opening. Being nerdily excited, as I displayed above, I chose to go against my typical inclination of avoiding all NewsOK video. I was greeted by this advertisement:

I only took one marketing class when I was at OSU, so perhaps I am no expert on the subject. On the other hand, I do have a mild fascination with the field of advertising. (See here and here.) One thing I did learn was that an advertisement is most effective when viewed by a target audience. Now, I will not go so far as to say that there are no off roading four-wheel ATV drivers who are also art aficionados, but...okay I will go that far.