After a few months of wheeling, dealing and hectic negotiations, and just in time for severe weather season, Channel 4 has introduced their new chopper sponsor:
Air Comfort Solutions has signed on as Chopper 4’s new sponsor.Native Oklahomans, like Jason White, know the importance of having a helicopter carefully monitoring a storm.“I’ve been in a couple of big tornadoes, not actually in them, but very close and to see the disaster and to know that Chopper 4 is out there and letting people know to take cover, things like that, that is a great thing to be a part of,” White said.
Yep, that's right. Air Comfort Solutions. I guess this explains why the company repeatedly turned down our offer to be the presenting sponsor of TLO's new weather-chasing drone – Ogle Eagle 5000.
I'm still trying to nail down details of the deal, but according to some Moles, this is a multi-year agreement. It also includes a stipulation that Jason White gets to use the chopper's blades to shred all evidence of this photo:
Trust me on this – ad salesmen tend to be beggars and not choosers, but this is an interesting decision by KFOR. As you may know, Lord Gary England is a spokesman for Air Comfort Solutions. As you may also know, Gary and Mike Morgan aren't the best of friends. They have a rivalry that dates all the way back to the Severe Weather Civil War of the 1970s, when a young Mike watched helplessly as his mentor and sensei, Ross Dixon, was struck down by a freezing lighting arrow cast from Gary's bow. Neither Ross nor Mike were the same after.
In fact, I wonder how Mike feels about this? He has to be a bit concerned. Not only is Gary leaching closer to his lair, but Air Comfort Solutions Chopper Four doesn't exactly roll off the tongue. Also, how long do you think it will take for Mike to get Bob Moore Chopper 4 out of his head? I think he still calls his other storm chasers David Payne. I bet he gets the name wrong a dozen times during the first tornado genesis of the spring.