It is bowl season and as a result, I, as an OSU fan, will be subjected to countless jabs from Sooner fans deriding the Cowboys invitation to the "WhoCares.com Bowl". The jokes hurt because they are true. While Insight, thankfully, dropped the ".com" from their bowl sponsorship title, my beloved Cowboys who lost just as many games as they won (including a blowout at the hands of the mighty Troy Trojans) are on their way to a stupidly named bowl "classic" against another .500 team.
While the NCAA clings to the archaic BCS status quo as every rational fan and member of the media clamors for a playoff plan, the system is already broken. There is little glory in winning a bowl these days. In the days of yore, your school might have gone to something with a girly name such as the Bluebonnet Bowl, but at least it had a name and there were only a few bowls to which teams could be invited.