For a guy who makes a living on the Internet, I’m blissfully and intentionally uninformed when it comes to internet pop culture. I rarely browse TikTok, can’t name you one Twitch creator, and the only podcast I regularly listen to is – or at least was – my own.
As a result of this internet illiteracy, I’ve never heard of Career Ladder with Max Klymenko – a web series where a guy from Europe stands on a ladder and guesses people’s careers in two minutes while interviewing them. It’s a concept that's amassed him 9-million followers.