Over the past couple of years, it’s been sad to watch all the desperate measures our local TV news industry has taken to stay relevant in today’s long-form/short-form, AI slop, algorithm-worshipping media age.
From forcing anchors into awkward vertical videos and podcasts, to quietly letting AI write their articles, to making us all click the damn comments for the actual news story, they’ve apparently decided the best way to survive the attention economy is to do the same things everyone else is doing – only at lower quality and with significantly more overhead.
While we wait to see how that strategy works out, one hustling, bustling social media intern at KOCO has taken matters into their own hands, ditching consultants’ bad ideas and resorting to the most powerful viral tactic known to man – make something so dumb it loops back around to being art.