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TLO Exclusive: We Were Leaked Oklahoma’s New Branding Campaign and Slogan!

12:27 PM EST on January 23, 2020

This past summer, Governor Kevin Stitt and Lt. Governor Matt Pinnell announced they were assembling our state's alleged best and brightest marketing minds to develop a new and improved brand identity and slogan for Oklahoma for free, and all under the direction of Renzi Stone and a Canadian ad agency.

The project was dubbed OklaX, and I, naturally, shared some concerns.