Nothing is more delicious than a warm slice of sweet, sweet schadenfreude. When it comes from two entities that have spent decades on a singular mission to promote gun ownership while publicly negating the irresponsible side-effects of rampant firearm violence, it's a *chef's kiss!* to watch them both pull each other down into the flames while sobering up to their shared lack of responsibility and accountability.
We last checked in on the NRA-Ackerman legal drama in May, when AMc took the initiative to publicly terminate their relationship with the National Rifle Association, who had been a huge client for the advertising company since the 1980's. Now, the NRA, an organization founded on the ancient 2nd Amendment ideals that every man must possess a musket rifle in order to defend his family, or, inevitably topple the government, is cowering away from the company who promoted them for decades.
According to recent reporting by The Daily Beast, the NRA is claiming that the content created by Ackerman McQueen wasn't exactly what was asked for:
The federal lawsuit between the National Rifle Association and the ad firm that created its now-defunct NRATV outlet has taken an uglier turn, with the pro-gun group now alleging its own leadership found the TV outlet’s messaging “distasteful and racist.”
According to an Oct. 25 amended complaint filed in its ongoing lawsuit against Ackerman McQueen, NRA officials believed the short-lived TV outlet—which featured shows from right-wing stars like Dana Loesch and Dan Bongino—“strayed from the Second Amendment to themes which some NRA leaders found distasteful and racist.”
Ya know, as an organization that raises millions and millions of dollars a year and spends wheelbarrows of that cash to promote one singular agenda, you'd think that they would review and vet all the material that they are paying people to produce. If the NRA is honest that it wanted to promote responsible gun ownership, but could not bother to oversee the advertising agency they had hired, this doesn't help their case. Back to the story...