While the Super Bowl sludged like a slow pour of Griffin's syrup this past Sunday, News 9 – which is owned by that very same Griffin family – dropped a new ad campaign that focuses on the channel's local ownership and Oklahoma roots.
It shows frontline faces like Kelly Ogle, David Payne, and Lacey Swope – along with some behind-the-scenes News 9 employees – spending happy-smiley time with their families, all while Serious Voice-Over Guy talks about how News 9 is a locally owned news channel that's not beholden to out-of-state corporate interests.