While the Super Bowl sludged like a slow pour of Griffin's syrup this past Sunday, News 9 – which is owned by that very same Griffin family – dropped a new ad campaign that focuses on the channel's local ownership and Oklahoma roots.
It shows frontline faces like Kelly Ogle, David Payne, and Lacey Swope – along with some behind-the-scenes News 9 employees – spending happy-smiley time with their families, all while Serious Voice-Over Guy talks about how News 9 is a locally owned news channel that's not beholden to out-of-state corporate interests.
That being said, the campaign feels a bit misguided.
Sure, News 9 competes with Channel 4, Channel 5 and Channel 25 for ratings, stories and ad revenue, but their real competition – and threat to locally owned independence – are things like Netflix, Facebook, Fortnight, Twitter, Hulu and everything else in this world that's more fun, easy and enjoyable to watch on a screen than TV news. I don't care how locally owned you are or how many Oklahomans you employ, good luck competing with all that.