Even if you swap out the proper nouns with more generic descriptors, the headline to this article still reads like something you'd see in a 2006 edition of The Onion, or better yet, The Oklahoma Partisan –
Internet Message Board Acquires Alternative Weekly Newspaper, Adds News Anchor Fresh Off Sexting Scandal.
Okay, in all fairness, OKC Talk is more than a message board, in the same way that The Lost Ogle is more than a blog and John TV is more than a fetish website. Those internet roots can sometimes be hard to shake.
Anyway, news came out yesterday that an investment group formed by Pete Brzycki, the publisher of OKC Talk, acquired the Oklahoma Gazette and it's valuable Edgar Cruz ad account from Bill Bleakley and Linda Meoli. Terms of the deal were not released.
Outside of those who served as an intermediary between the two groups and helped ignite a passing of the torch between local print and digital media guards, the news took the local journalism scene by surprise. Here's the PR Spin: