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How much do these winter weather fails cost us?

4:53 PM EST on January 16, 2017

emily-sutton-oreo

Is everyone still alive?

As you know, the Oklahoma City area was hit with another massive ice storm this past weekend, leaving 1.5-million citizens without electricity, running water and the will to live. As a result, martial law has been declared in Oklahoma County, and Mary Fallin has called the national guard to conduct search and rescue missions, shoot looters and thieves, and coordinate air drops of bread, milk and Emily Sutton's leftover Oreos to residents trapped in the hardest hit neighborhoods.

Okay, I made all of that up, but it sounds pretty damn believable when you look back at this past week's weather coverage. Just like the "Snowless Snowday" of 2015 and "Christmas Blizzard Fizzle" of 2012, our local for-profit media once again spent an entire week irresponsibly hyping a doomsday winter weather event for the Oklahoma City metro that didn't happen.

You'd think after fooling us so many times over the years that we'd all eventually wise up, avoid temptation, and take everything the weather guessers say with a grain of de-icing salt, but no, not here in Oklahoma. This is for three reasons:

1. As our election results and academic rankings show, Oklahomans are not very smart.