Last week, we learned that Regular Jim Traber successfully played 107.7 The Franchise to secure a lucrative new three-year deal with The Sports Animal. If you believe some of the rumors floating around town, the contract pays up to $300,000 per year. That's a lot of radio remotes at car dealerships, casinos and New Balance of Edmond.
Via NewsOK.com:
Sports Animal radio network afternoon personality Jim Traber said he has agreed to a new three-year contract as the network continues to lock up its talent in wake of added competition from 107.7 The Franchise, which launched in late August.
“I'm excited about moving forward,” Traber said Monday of the new deal, noting he was pleased with support from Cumulus Media management in Oklahoma City and Atlanta. Traber, a former OSU quarterback and Baltimore Orioles first baseman, said his current contract expires at the end of the month.
“Jim is an intricate part of the team,” said Cumulus market manager Larry Bastida.
Bastida noted Cumulus management has shown a “real investment in sports talk radio. They believe it's one of the formats of the future. They give us a lot of support here.”
Initially, I was happy to hear this news. Regular Jim Traber signing a new contract means three more years of easy material, punchlines and posting pics of Pizza The Hut. Of course, we really don't need Regular Jim to be on the radio to get all that. We could always just watch him fail at live television. That's what he did last night on Channel 25:
That's kind of funny. The look on Regular Jim's face at the end of the clip is priceless. Coincidentally, it's also the same look I make when I realize I'm watching Channel 25 sports on a Sunday night. I guess that's what I get for watching the World Series and forgetting to change the channel.
If Jim saw someone else make that very same mistake, he'd probably call for that person's job. I'm going to do the opposite. I think Regular Jim Traber should do more television. Maybe Channel 25 can sign him to a long-term deal. In addition to seeing his screw ups, we could watch him showcase his homophobia. That's generally something you only get to hear on the radio:
In all fairness, I guess we can't blame Jim for clarifying that he likes Kingsbury for his coaching guts and not GQ good looks. The last thing he wants to do is piss off Bo Van Pelt.
