Here is what the Association of Alternative Newsweeklies says about the Oklahoma Gazette:
...While the Gazette has grown into the largest weekly newspaper in the state, we never lose sight of our mission: to analyze, recognize, stimulate and expose. The Oklahoma Gazette's award-winning writers tell it like it is. Our progressive approach does not always make people happy. But we provide the balance we, and our readers, think is sorely missing from our daily newspapers and electronic media outlets. We do not follow the rest of the journalism herd, noisily tramping from press-conference-to -press conference. Instead, we look for that one thing about a story that sets off mental fireworks. Complimenting the Gazette's thought-provoking commentary and news section is our commitment to the community with our extensive, and often exclusive coverage of local music, food and restaurants, entertainment and the arts. Our visually attractive design draws in readers from across the demographic spectrum, from members of the Greatest Generation to Generations X and Y. Oklahoma Gazette does not strive to make people look good. We strive to be fair.